CMH Land Rover Pretoria CMH First Car Rental

CMH Car Hire (Pty) Ltd t/a First Car Rental initially traded as National Alamo Car Rental from 1999. In April 2008 we established our South African brand - First Car Rental.
Top 500 Best Managed Company

In 2010 First Car Rental is listed as one of the Top 4 Best Managed Car Rental Companies in South Africa and has seen prolific growth over the past 12 years with a market share of approximately 10%.
Worldwide Car Hire
First Car Rental has over 6000 vehicles and offers real value for money, budget to luxury car hire in 43 convenient locations. We also offer book-ability at 17000 locations in 125 countries world-wide.

Technologically Advanced
First Car Rental competes very successfully in the car rental industry by being the most innovative and technologically advanced car hire company in South Africa.
First Car Rental
First Milestones - Advanced Technology
  • 2004 - Launched IT advanced world-class booking system where a customer can book a car in less than 1-minute in a quick, 3-step process. The first step towards reducing our carbon footprint 7 years ago by introducing electronic vouchers - less paper and less fuel in delivering vouchers to clients.
  • 2007 - Implemented the online invoice retrieval portal and Cristil, our online customer services software. Surpassing world standards, First Car Rental’s customer service department boasts a successful resolution timeframe of 1.86 days as an average, which includes damage and 3rd party cases. The Customer Services division is also a paperless environment, including online invoice retrieval.
  • 2009 - Online access to all rental documentation within 24 hours after rental termination.
  • 2010 - Webcam “customer recognition software” technology installed at all branches nationwide – no more repeat paperwork for customers.
  • 2011 - The first-in-industry corporate mobile checkout facility. This means our corporate clients go straight from the plane to their cars bypassing the branch, and checkout using our handheld mobile devices in less than 1 minute.